For my 3rd-semester exam, I developed a brand strategy and visual identity for Møbelsnedkeriet Elkær-Hansen, focusing on bespoke, handcrafted solutions with an unwavering commitment to quality and service. The strategy was built around the company’s core: one person, one client at a time, with a focus on realizing each client’s unique needs. I designed the visual identity and developed a website that reflects the company’s passion for craftsmanship and creating unique, tailored solutions.